Often it is only one person that needs to be the hero. In the case of Omar Boraie, the founder, and leader of Boraie Development, this is certainly true. It was because of his hard and diligent work that the alliance was formed that was needed to save New Brunswick, New Jersey. He is the reason that New Brunswick is thriving today.
Omar Boraie is known for his tender heart, and he has spread the message of compassion throughout his real estate organization. He taught his real estate company to show compassion for New Brunswick. It was their goal to help the city become as influential as any of the European cities which are known to be strong economic centers. To help New Brunswick achieve such status took of Omar 40 years but after working for so long, his vision is now reality.
Boraie Development reports that they have invested $150 million into New Brunswick, New Jersey. This money has been used to build residential and commercial sectors so that businesses and families could relocate to the city. NJbiz.com states that Omar Boraie kept none of the profit from these buildings but instead reinvested them back into the city.
Omar Boraie invested in New Brunswick in four specific areas. New Brunswick was in no way shape or form a place families wanted to raise their children. It was also struggling to entice new businesses to the area and was fighting tooth and nail to keep the businesses they already had. Lastly, there was no real reason for professionals to stay in the city. Without the strong middle-class, New Brunswick would fall.
According to WSJ, Boraie Development wanted to create a loving communities for loving families. In order to create loving families, they would have to create quality time for those people. New Jersey Stage published an article detailing how Omar Boraie spoke with the State Theater and offered to sponsor a summer movie night for families. Omar Boraie paid for every family who came to see one of the seven movies. Check out Central Jersey Working Moms to see more.
Omar Boraie then focused on the business sector. He began by convincing Johnson and Johnson to stay in town. As long as they remained businesses would long to call New Brunswick their home.
Now that jobs were secure, Omar Boraie built commercial and real estate buildings modeled after the spiral in New York to entice young professionals to come to the city.