For a young Doe Deere anything colorful and mythical was what was used to keep her entertained. It comes as no surprise that she would combine that love with doing something creative. Always the creative type she started school at the Fashion Institute of Technology in New York City, she sought a degree in illustration and fashion design. Even though this was fun she came to the decision fairly quickly that the way to go for her was to start her own fashion line. Taking what she had learned, grit, raw talent and determination “Lime Crime” was born. At its conception Lime Crime was a clothing label.
Deere reflects that she wasn’t really sure if the clothing line was were her future lay but, as she went forward with the business she found it difficult to find colors for her makeup that was as loud and jaw dropping as she needed them to be. Looking far and wide for products that would compliment the outfits she was designing. Unsuccessful in this pursuit she started to dabble in creating what she couldn’t find. A passion was realized!
When asked how did she come up with the name for her budding company Doe explained that fairy tale, mythical things and makeup have always been something she has loved. She also realized that in most fairy tale words rhymed. As she played with words trying to figure out a name for her new eBay account she liked the way “Lime Crime” sounded and she stuck with it.
Lime Crime is everything typical makeup isn’t, its imaginative, creative, cruelty free cosmetics that any and everyone can wear. Doe believes makeup shouldn’t only be used to hide imperfections but, it should be used to declare the wearers mood, festivity and what feels right at the moment.
At this point in her career Deere is learning everything she can about Generation Z. Generation Z is the young people who were born after 1997; they are the very first generation to grow up completely in the digital age. Doe feels like this group of millennials will change shopping and the internet as we know it. Being one of the first cosmetic brands to have eCommerce as an option to its customers Crime Lime wants to continue to reinvent itself while maintaining the fundamental truth of staying true to yourself. The core values of Lime Crime are to be kind, generous, cruelty free and free spirited.
When building anything great it is necessary to overcome obstacles. Doe and Lime Crime have indeed overcome misconception, hardships, hurtles and setbacks. They were able to proceed and triumph over each challenge because Doe listens. She considers herself a passionate listener; being able to take criticism and compliments from friend, employees and foes alike. With such a positive attitude and a determination to continue to succeed. The sky is the limit and the bottom of the rainbow holds the pot of gold for Doe Deere and Lime Crime.
Read more at http://inspirery.com/doe-deere/.