Whitney Wolfe Gets Out of the Shadows of Tinder

The recently married Whitney Wolfe it is having a great new year. Along with becoming a wife she has also embarked on expanding company. These are the things that are getting her a lot of recognition because she breaking out of the shadow of Tinder.

Cannes I move in? Coming for you @joannacoles đź’› #canneslions #Bumble

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Whitney Wolfe has been in the spotlight because she is the peppy millennial that could have easily walked away from her Tinder lawsuit with millions of dollars and never done any other app work, but she would have always been in the shadow of Tinder.

What has allowed her to gain an audience is success when it comes to creating a movement in many different circles. She is the app developer that has actually made it possible for women in technology to take an active role in the #me-too movement. She has utilized her technology skills as an entrepreneur to make it safer for women to engage in online dating.

Wolfe has move beyond what is considered typical the app developer as she works on building apps that are friendlier and simpler. Many app developers are looking at Whitney Wolfe as someone that is creating a whole new blueprint because Bumble is not restricted to anything specific.

What started as a dating app alone is now transitioning into something that is transitioning beyond just dating. It’s a social media app that also allows Whitney to champion the causes that she feels great about. Gun violence is something that she has touched on, and there has also been talk about cyber-bullying and her desire to stop that. She has put so many different aspects on the way that people in social media allows users of Bumble to connect.

The SXSW Festival is where Whitney Wolfe has talked freely about new ideas as she talked more about her expansion of Bumble. She has been able to put more focus on Bumble and take all the attention off Tinder. This is initially people were initially directing all of the questions for her. She knew that she would be in the shadows of Bumble unless she actually found a way to expand beyond dating. This is why she has been so involved in changing the way that people connect with Bumble. She wants to create many avenues to expand and get out of the spotlight of Tinder. Whitney Wolfe wants to be recognized for her own initiatives.

Read More: schedule.sxsw.com/2018/events/PP99060

Why Whitney Wolfe was Named Time’s Person of The Year

The development of the internet has made people meet and interact online. In online dating industry, many apps have been formulated to come up with your perfect match. Nevertheless, some online dating apps do not account for the safety of women. This is why Whitney Wolfe decided to create Bumble. Unlike other dating apps where men have the unlimited choices, Bumble gives women the power to initiate conversations, make the first move, and find their matches. The dating app allows both genders to show interest, but only women can begin discussions.

Currently, Bumble is run by a team of executive women, and it’s worth $1 billion. Due to her efforts, Whitney Wolfe has been recognized as the person of the year by Times Magazine. The magazine recognized her for creating a dating platform that advocates for equality and women empowerment. The following is a list of reason that led to her selection as the person of the year

Women Empowerment

As described, Bumble is run by a group of talented women. In cohesion with the firm’s mission, Bumble supports and are proud sponsors of LA Clippers which is a team with the high number of women leadership. This is a great start and achievement to increase workplace equality. Moreover, this is the first time that a professional team has joined forces with a female-driven brand. Due to this reason, all the players wear the empowerment badge to support the movement.

Breaking Up with Facebook

Earlier, Bumble used to work with Facebook so that they could verify and individuals’ identity and to group hobbies and interests. Nevertheless, Whitney decided to quite the social media platform due to the recent breach of users’ data. Bumbles believes and are guided by the ethics towards the security of user data. The privacy of their clients is their top priority. Bumble allows the use as third-party sites to use phone numbers to access the platform. This is an effective way to prevent anyone from obtaining personal information from users.

Taking a Stance on Guns

Whitney Wolfe stated that guns do not bring any beauty or interests on Bumble. Thus, the firm enforced specific rules regarding posting photos with guns. She partnered with NRA to ensure that users interact with the platform without any fear.

Whitney Wolfe is one of the most influential individuals due to the creation of women empowered dating site Bumble. She has been on the forefront to fight for the gender equality in the workplace and dating apps.

Whitney Wolfe’s social Media: twitter.com/whitwolfeherd?lang=en

Kate Hudson’s Fabletics Crushing Amazon’s Competition

Amazon has been dominating in the online apparel space for years, and their competition is so far behind that they are left to fight for the crumbs left behind. Amazon is pulling in 20 percent of the sales in the clothing market online, without too much concern about how much the rest of those competitors have to fight over. Kate Hudson’s Fabletics has been blowing past those competitors and taking most of the profits as well as they have Amazon within reach. In three years we see Kate Hudson’s Fabletics has taken in $250 million in sales of high-quality active-wear.

 

Hudson talks about her athleisure brand as more than just high-quality pieces of active-wear but as a shopping experience. Women are responding to the unique membership plan and the reverse showrooming sales process in record numbers. Take a close look at how these women are shopping at the retail store in the mall, filling out the Fabletics Lifestyle Quiz, buying all the latest in workout apparel, and trying on piece after piece without any pressure from the sales associates in the store. This is a relaxed experience that is changing the way shoppers buy active-wear.

 

The real power in this sales process doesn’t occur however until the women are shopping online. Since they have a Fabletics membership, all that clothing they tried on at the retail store in the mall simply gets transferred to the online profile page. Now these women already know how the pieces fit in the store, so all that is left for them to do is to buy as many colors, styles, and new arrivals they like. There is no more guesswork, so the ease in which they can order really does strike a chord with buyers. Instead of buying a single piece like they would at Amazon to try on, these women are buying clothes by the dozens.

 

Kate Hudson’s Fabletics is changing the way women shop for active-wear, and as part of the reward for being a member to the company, these customers get free shipping, discounted clothing prices, and even the assistance of their very own personal shopper. The shopper uses the quiz answers to choose a new item each month they think that customer will absolutely adore. Amazon may have enjoyed that top spot for many years, but Kate Hudson’s Fabletics has a chance to turn more Amazon shoppers to Fabletics loyal customers this year.